How to make a Google Search Ad campaign

Guy holding phone scrolling while browsing the internet on a desktop computer.
Katelyn Benfield January 31, 2020

How to make a Google Search Ad campaign

If you have ever searched for a business on Google, you are bound to be met with a large variety of outcomes.

No matter what you're searching for, most of the time, you can find exactly what you want or need in little to no time at all.

How does Google know which result is best? When you search for a business, how does Google know where to take you?

That’s where Google Ads comes in. Having your business ad be the first thing that pops up on a google search results page involves a culmination of requirements.

Google is designed with a specific algorithm to give you the best answers and results instantly. With over 63,000 searches per second, Google has to create the most efficient method for sifting through the multitude of potential search results.

The Google Search algorithm is based on a complex equation that is demonstrated as such:

Google Search algorithm graphic

Thankfully, you don't have to do these calculations on your own. Google does them for you. However, by understanding how to properly design an ad campaign, you can use this algorithm to your advantage. Three main factors make a great Google Search Ad campaign.

Among these factors are keywords, clicks, and budget. These are things that marketing companies like Red Razor Marketing help create and manage for our clients. However, part of understanding your business's Google Search Ad results means understanding what specifically is behind those results.

At their core, the main components of a good campaign are as follows:

One of the first things that the Google algorithm uses is keywords. Keywords are specified and condensed topics that describe what your content involves. The keywords that you choose, create a road map that the Google algorithm can follow to lead searchers to your business.

2. Clicks

What happens after someone finds your business on Google? Keywords are crucial in getting clients to find your business. However, the force that drives your ad views are clicks. As a business owner, you want your business’s website to get as much exposure as possible. Therefore, you need people to click on your ads. The more clicks you get, the more exposure your ad gets.

3. Budget

Google receives revenue based on how many times your ad gets clicked on and your website is viewed. They want clicks as much as you do. Google Ads allows you to adjust a budget for your ads. It can only be as specific as you allow it to be. Your budget defines how much you’re willing to spend to show your ad. If your ad is shown frequently, Google gets paid and you get more potential leads. It’s a win-win situation.

While at first glance, the Google algorithm seems to be based on chance, we at Red Razor Marketing are here to help you use it to your advantage. We use keywords, a budget of your choice and a personalized ad campaign to get you as many leads as possible.

If you want a Google Ad campaign that can get you more leads, call Red Razor Marketing at (864) 207-4193. We will be happy to discuss what we can do to help you and your business succeed!